duc-story - One of his best, pairing eye-catching color motorcycle photos with business and design facts. Ducati is known for its motorcycles among transportation buffs today, but it switched from electronics to motorcycle manufacturing after a bombing during the second world war - and thus made its name in the industry. What is less well known is the stormy path that led to this reputation, chronicled here in The Ducati Story, now in its 4th edition. Ducati experienced a number of rises and falls due to questionable managerial decision-making processes. This book portrays some of its most famous designers and designs but also charts a company history behind the scenes. Falloon has written over 20 books on motorcycles, including eight on Ducati, but this in-depth survey is one of his best, pairing eye-catching color motorcycle photos with business and design facts. Published Oct 2006, ISBN: 1844253228, 224 pages, hardbound.